Sense jacket feat


Russell Jones
Publisher: Welbeck
20th August 2020

For the past 12 years Russell Jones has been using the science of the senses to market global brands, develop products and tantalize our senses while we shop. Now he’s applying his expertise to show you how to live more multi-sensorially; paying attention to the sounds, scents, colours, objects, shapes and textures that constantly surround you, to profoundly impact and improve every aspect of your life. Taking research from the worlds of neuroscience, experimental psychology, behavioural psychology and beyond, Russell conveys the science in an accessible and engaging way; and provides clear guided instructions through his ‘sensory prescriptions’, on how to use the fascinating insights to tune your sensory environment and improve everything from waking up, to exercise, work, home, food, sex and sleep.

About the Author

Russell Jones is the founder of a pioneering multi-sensory design agency and has spent the last decade using sensory science to create immersive gala events and retail spaces, and help global R&D firms develop products and packaging that connect instinctively with the public. He has worked with many of the world’s top brands from Heineken to Aston Martin, and some of the world’s leading universities and neuroscientists. Russell uses the science of the senses to enhance every aspect of our lives, from sounds that change how drinks taste, to scents that make us more creative.