Fiction
'POOR' by Caleb Femi (Poetry)
About
Caleb Femi is a poet and director and was the first Young People’s Laureate for London from 2016-2018. He features in the Dazed 100 list of the next generation shaping youth culture and has written and directed short films commissioned by the BBC and Channel 4 and poems by the Tate Modern, The Royal Society for Literature and St Paul's Cathedral. A true talent and rising star, POOR is Caleb’s debut collection.
POOR is a powerful poetry collection about community, joy and the realities of growing up as a Black boy in an inner-city. It’s a tribute to the world that shaped Caleb and is deeply rooted in his Peckham childhood, while also offering universal truths.
What we did
We launched Caleb Femi’s debut poetry collection, POOR with a strategy that focussed on Gen Z, moving the book beyond the literary establishment with style press, broadcast, events and podcasts key to the approach. Coverage spanned 6Music to R4; Vogue to Jameela Jamil’s iWeigh, and events from Peckham Theatre to Hay. The book reprinted multiple times, hit No.1 in category and won the Forward Prize for Poetry 2021. The campaign won the Publisher’s Publicity Debut Campaign of the Year and was shortlisted for the British Book Awards Campaign of the Year 2021.
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